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Plus they have an Amazon-scale infrastructure to manage...

• stingraycharles 17d ago
  I think Amazon is very much on another level in terms of scale. Not trying to be negative about Shopify — they have a very large system to maintain - but Amazon is just on another level.
  • tomnipotent 17d ago
    Shopify is not far behind Amazon (the e-com business). It's network sees as many unique visitors as Amazon, though I imagine Amazon has more sessions per visitor, but the GMV across Shopify is just shy of half of Amazon. It's still in the same ball park.
    • hackisterium 17d ago
      What metic are you using? Shopify takes an average of ~$1bn at checkout daily while Amazon is over 2bn.
      • tomnipotent 17d ago
        Yes, Shopify GMV is roughly half of Amazon.
  • tonyedgecombe 17d ago
    Amazon don't seem release any figures but I've seen estimates of 50,000 to 100,000 engineers. They do have 1.576 million employees worldwide (2025 figure).
    • stingraycharles 17d ago
      Yes but “Amazon-scale infra” as the grandparent mentions should absolutely include AWS, and Shopify is nowhere near that size.
  • hackisterium 17d ago
    Combined Shopify sales are ~half of Amazon's but growing quicker. Shopify probably supports more sales per engineer than Amazon's retail stack team.
    • echoangle 17d ago
      Amazon also has AWS as infra though, they only do retail as a side gig
      • aprilthird2021 17d ago
        They also have enormous fulfillment services. Shopify doesn't handle that part. They also have video and music streaming. And Kindle Unlimited.