The error that people make when criticizing card fees on merchants is that customers pay the cost. That’s not necessarily true. There are benefits for merchan

The error that people make when criticizing card fees on merchants is that customers pay the cost. That’s not necessarily true. There are benefits for merchants to accepting credit cards. More impulse buys, buying more per transaction. An owner may choose to absorb the merchant fee because the increase in sales (even at the lower profit per unit) means higher profits overall.