Or you let it go to your head, get cocky and start assuming that you can do no wrong, and start making stupid decisions that lead you and your company to failur

Or you let it go to your head, get cocky and start assuming that you can do no wrong, and start making stupid decisions that lead you and your company to failure and bankruptcy. It will affect everyone differently. But I imagine the folks that see ongoing success are the ones best realizing what worked and what didn't and continue to execute on successful concepts while scratching stuff as it becomes less effective.