There's almost certainly a distinction to be made between a "popular" and "successful" startup; there are startups that are successful but hardly popular, and v

There's almost certainly a distinction to be made between a "popular" and "successful" startup; there are startups that are successful but hardly popular, and vice-versa. People in the popular state tend to have the challenges of handling fame; when pushed into the spotlight, managing one's image becomes a challenge (among the others of a business). People in the successful state tend to have a slightly different set of pressures; past success doesn't guarantee future success, so maintaining business growth and product development sit on your mind. Of course, there are folks at the intersection of these two groups, and you can imagine that they have both sets of pressures, and perhaps some new ones as well.