4 ms·
Importantly, there is only an incentive for L2/L3 data on business/corporate cards, which have an inflated interchange rate above personal cards anyway. This i
by iancarroll 24d ago
Importantly, there is only an incentive for L2/L3 data on business/corporate cards, which have an inflated interchange rate above personal cards anyway.
This is not a scheme to get enhanced targeting data for personal transactions.
- tylergetsay 24d agoI believe most prepaid visa gift cards are being monetized in this way. https://www.walmartgift.com/AcctMgmt/Controls/WalMartGiftCard/Support/tps.aspx https://www.walmartgift.com/AcctMgmt/Controls/WalMartGiftCar... Ive heard of casinos trying to pay out winnings using some kind of prepaid card, where theyd also get info about how people spent their casino winnings. Lots of ways to leverage that data.
- iancarroll 23d agoPrepaid cards are great for the vendor because they have breakage (the unspent amount before expiry). I doubt the data is worth much relative to that. If anything, they have much less of a tie to the individual.