Where's the part where Apple is forcing people to sell their apps for 99 cents? I think the real value that Apple has added is in making it cost effective to s

Where's the part where Apple is forcing people to sell their apps for 99 cents? I think the real value that Apple has added is in making it cost effective to stick something up there for $1 up to $5 and still have the transaction cost be low so that it's worth someone's time to develop at that scale (and not having to worry so much about people just stealing your program because of its somewhat marginal utility). Easier for the producer, easier for the consumer.