This begs for a follow up paper from a psychological perspective, on psychological reaction by customers on finding out that somebody else paid a different pric

This begs for a follow up paper from a psychological perspective, on psychological reaction by customers on finding out that somebody else paid a different price based on their shopping behavior. If there is a very price sensitive shopping behavior this will lead to a strong increase of data noise by people trying to play the algorithms, e.g. fake accounts, deletion of accounts, groomed accounts towards specific deals, etc.