I remember "Start Me Up" by the Rolling Stones licensed by Microsoft as the center of their advertising campaign. That is really a catchy riff and it worked ver

I remember "Start Me Up" by the Rolling Stones licensed by Microsoft as the center of their advertising campaign. That is really a catchy riff and it worked very well to generate buzz about the launch. (Windows 95 introduced the Start button.) The common television ads for Windows 8 seemed built around synchronized opening and closing of tablets/laptops. My, how the mighty have fallen.