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You are correct to describe Apple retail as a shopping "escape". There are interesting window displays, inviting and modern interiors, generally unobnoxious st
by jpxxx 14y ago
You are correct to describe Apple retail as a shopping "escape".
There are interesting window displays, inviting and modern interiors, generally unobnoxious staff, and screechingly fast unlocked and unfiltered wi-fi. That's enough to be the best thing in any mall for most people, and enough to thoroughly trash any competing American electronics experience.
That you can trial, buy, return, swap, service, and get help with anything in the Apple universe is almost besides the point.
- gav 14y agoI dread going to an Apple store. I live within walking distance of 3 and avoid them all. They are busy full of people trying to get service at the Genius bar (which is pretty poor experience a lot of the time), the demo units are taken by people just killing time, they have a lack of products in stock, and the accessories are generally overpriced. The last couple of Apple devices I bought elsewhere: Amazon for the new MacBook Air as they had it in stock, and Best Buy for an iPod because it was cheaper.
- jpxxx 14y agoI agree, the crowds can be punishing and that's certainly an alienating experience for many. But the stores remain at maximum capacity, they're the #1 retail draw anywhere they exist, and you're still sending Apple money. :)