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You mean THIS TCL? https://ads.tcl.com/ https://ads.tcl.com/ Or THIS Hisense? https://nexxen.com/acr-data/ https://nexxen.com/acr-data/ They all use Automatic
by rickdeckard 28d ago
You mean THIS TCL? https://ads.tcl.com/ https://ads.tcl.com/
Or THIS Hisense? https://nexxen.com/acr-data/ https://nexxen.com/acr-data/
They all use Automatic Content Recognition (ACR) and collect profiling data to feed into an Ad service offering.
Samsung started this and is now a leading supplier for targeted advertising on TVs (because old serialized TV doesn't have such an option), this is forcing all the brands to follow and do the same, because:
#A: it creates a revenue stream based on active devices (like Apple/Google has), not just at the time of sales, and
#B: their business partners now demand it (big electronics chains won't sell a TV which will affect their targeted ad promotions)
It would be much more valuable to have proper journalists (sorry) to write an investigative report on this whole Ad-targeting industry, to create pressure not just on some TV-vendors but on all home appliances (including cable-company set-top-boxes, which do exactly the same btw).
The only way out of this is to increase public pressure to the point that a regulation (a LAW!) is drafted and enforced.
- jimt1234 28d agoI just recently learned about ACR. My first thought was to set up an LG TV in the basement and stream non-stop p0rn for 3 months or so. Then see what ads start showing up for me. Like, I wonder if there's a target group called "Creeps addicted to p0rn."
- rickdeckard 28d agojust to clarify: ACR is actually not taking a screenshot, it calculates a fingerprint of the picture and sends it to a server. The fingerprint is then checked against a database of some common content, to understand whether you're watching some Movie/Series on DVD/BluRay or with an external set-top-box. Not sure if porn is even fingerprinted in that database, would probably be 100% more fingerprints... /s
- mitxela 27d agoWatch Netflix Cuties on loop? Since it's Netflix it's probably in the database, yet the internet believes it's legalized child porn. I wouldn't know of course.
- hn_submit 27d agoThere are dozens of TV manufacturers in China and the competition is intense. I'm hoping that one manufacturer will come up with the USP to make a TV that doesn't spy on you, doesn't show ads and uses secure software like a microkernel operating system. Oh and a switching power supply that doesn't fail after two years.