Their point was more that, if every 'weekly download count after a new release' (or whatever record) is consistently being broken on each new release due to gen

Their point was more that, if every 'weekly download count after a new release' (or whatever record) is consistently being broken on each new release due to generally increasing popularity, then it doesn't make sense to imply causality between the messaging around this particular release and its already-expected record-breaking status.