To me it seems like he really likes to make the most of all advertising opportunities, be it direct or indirect. Publishing this book was most likely seen as a

To me it seems like he really likes to make the most of all advertising opportunities, be it direct or indirect. Publishing this book was most likely seen as an advertising vehicle for his consulting services. I think it's a smart idea which will most likely net him a lot more money in the future that just book sales commission and will help further consolidate his name brand.