I think you're leaving out a key aspect of the problem: not one of those people had the scope of responsibilities to really fix the issue. There was the websit

I think you're leaving out a key aspect of the problem: not one of those people had the scope of responsibilities to really fix the issue. There was the website, windows update, and OS team, all being fed by a variety of product teams with marketing and delivery concerns. At root, Bill's problems were a coordination issue spanning half the organization. If you were on that email chain, you wouldn't want ownership either because that herding the rest of the cats towards a comprehensive fix that would probably restructure the whole company.