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How much time, money, and human effort has been spent on the Pepsi/coke advertising arms race? All for what? To maintain the same market share they've had sinc
by johnecheck 26d ago
How much time, money, and human effort has been spent on the Pepsi/coke advertising arms race?
All for what? To maintain the same market share they've had since the 80s? What a waste.
- jcranmer 26d agoI have yet to find a graph that shows the market share all the way back to the 1980s, but the market share isn't stagnant--Pepsi's market share has dramatically fallen (about half since 2000), while Coke's share has been pretty stable, although declining somewhat. Pepsi is no longer the second largest soft drink--it was very recently eclipsed by Dr. Pepper.
- Razengan 26d agoThis is what I've been saying since forever: Who the fuck ever buys anything just because of an ad?? That they didn't ALREADY know about or were going to buy anyway? The ads industry is a racket. At best it's a case of the emperor with no clothes: every one believes it works because everyone says that it works. At worst, it's a thin veil for obnoxious privacy-raping constant global surveillance.