While I'd have to agree the results seem "only logical" or "obvious," the media hype and the public hope for an easy silver bullet mean that these types of resu

While I'd have to agree the results seem "only logical" or "obvious," the media hype and the public hope for an easy silver bullet mean that these types of results really deserved to be trumpeted aloud to the general public. To me the bottom line for science is "The real question for researchers, Dr. Sacks said, is what are the biological, psychological or social factors that influence whether a person can stick to any diet." The next steps seem to involved behavioral sciences, not biological sciences.