From what I recall of the story, the login for SMB's level database was stored in plaintext in the exe. That picture is the guy who found it telling the devs,

From what I recall of the story, the login for SMB's level database was stored in plaintext in the exe. That picture is the guy who found it telling the devs, and the devs not understanding why it's a problem. Cue their database being "hacked" a short while later... and another internet meme is born!