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More like ABCD/EFGH testing. So many unaccounted variables, from brand through, marketing, deals and even physical dealerships. Everything else equal, I can be
by oliwarner 28d ago
More like ABCD/EFGH testing. So many unaccounted variables, from brand through, marketing, deals and even physical dealerships.
Everything else equal, I can believe having CarPlay adds value for some people. Things weren't equal so possibly not as much as the other variables in the room.