I have what I think is an effective strategy for evaluating product reviews. I ignore the five star and four star reviews. In fact, I go right to the one and tw

I have what I think is an effective strategy for evaluating product reviews. I ignore the five star and four star reviews. In fact, I go right to the one and two star reviews. If most of the bad reviews are well-reasoned, thought-out and coherent criticisms of the product, then I consider competing products instead. However, if the bad reviews are predominately written by morons, then I remain interested in the product. The more "bad" reviews I see with dumb complaints, bad grammar, ALL CAPS and irrelevant whining, the more I'm likely to buy. These are the anti-reviews, and so far, I've used them with great success. EDIT: By the way, this also works well for picking movies on IMDB.