Fulfillment by Amazon is a great way to outsource something that ian't your core competency. I'd recommend this for a company that makes a product, not one tha

Fulfillment by Amazon is a great way to outsource something that ian't your core competency. I'd recommend this for a company that makes a product, not one that sells other companies' products. So if you are starting a company like Nest to make a better thermostat, let someone else handle fulfillment while you focus on making your product better. If you are starting the next Zappos, then handle this in-house.