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My criteria are: - user experience and information architecture done right - visual beauty, pixel perfect and modern aesthetics of web user interfaces Can we

My criteria are: - user experience and information architecture done right - visual beauty, pixel perfect and modern aesthetics of web user interfaces Can we think the web page with a visual beauty and lack of call to action?! Would it be a good designed website? I think no. So, well-designed website has all of important aspects, to call users to action.

OafTobark 14y ago
Thats not what he meant. Ugly sites can convert and do extremely well. Visual beauty (aesthetics) and conversion/UX are not mutually exclusive. Not that it lacks a call to action or any sort.