You hit the nail on the head here: "Snapchat definitely doesn't have some kind of birthright to make heaps of money off the idea." This is called "competition"

You hit the nail on the head here: "Snapchat definitely doesn't have some kind of birthright to make heaps of money off the idea." This is called "competition". I think what's really telling is that it took facebook less than 2 weeks to roll out.