I didn't get that either until I read this comment. I read "pushin" as one word, figured it was a made up proper name for a product. Once upon a time, I, too,

I didn't get that either until I read this comment. I read "pushin" as one word, figured it was a made up proper name for a product. Once upon a time, I, too, had a domain where the TLD was part of the actual name and required to read it correctly (think something like foobar-pl.us). In my experience this left most people confused and I abandoned that quite quickly.