As a I consumer, I love a lot of what Amazon does. As an entrepreneur, I do not envy their business. At best, I love their AWS side of things, not their low mar

As a I consumer, I love a lot of what Amazon does. As an entrepreneur, I do not envy their business. At best, I love their AWS side of things, not their low margin high volume retail side of things (with exception to some Prime related stuff like Instant Video) etc... I guess I love the tech parts, not the warehouse and retail selling part.