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IIRC they actually don't and it materially reduced Meta's profit when Apple rolled out the advertiser ID system.
by jdm2212 2mo ago
IIRC they actually don't and it materially reduced Meta's profit when Apple rolled out the advertiser ID system.
- throw0101d 2mo ago"Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year" (2022): * https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-priv... See also perhaps "It’s not Meta - its APPLE who have screwed us small advertisers": * https://www.reddit.com/r/FacebookAds/comments/1o85w2q/ https://www.reddit.com/r/FacebookAds/comments/1o85w2q/
- DiggyJohnson 2mo agoWow that number is line an order of magnitude or more than I expected it would be
- kstrauser 2mo agoWon't someone please think of the poor advertisers? /s
- joshspankit 2mo agoI would be even more shocked if instead of adapting, they’ve continued to lose $10b a year
- elevation 2mo agoThat may have been true initially but meta has enough information to heuristically observe unidentified users and compare their behaviors with known consumers. It only takes a few actions to uniquely identify a consumer with a high degree of confidence.
- sroussey 2mo agoYes, it was temporary and Meta revenue and profit at all time high (before data center buildout).
- jdm2212 2mo agoPretty sure Meta doesn't do that on iOS devices because that'll get you banned from the App Store. They just figured out ways to not need individual fingerprinting.
- lokar 2mo agoApple does not enforce the rules uniformly