His redesigns are very clearly significantly better So some extent, yes this is true. However he is a designer and not a marketer, this is clear. For example

His redesigns are very clearly significantly better So some extent, yes this is true. However he is a designer and not a marketer, this is clear. For example; Exec has a brilliant and clear marketing message, which gets completely lost in the redesign. Many of the other designs suffer the same lack of consideration in terms of how to communicate a brand. Not that I think this is a bad thing to do! It's all practice and good fun. I'm just noting that, objectively, these designs are far from perfect and the originals often have other things going for them compared to looks nice/easy to use.