Website design isn't as subjective as you're making it out to be. It's not like abstract art or something. Website designs are meant to be functional. And the w

Website design isn't as subjective as you're making it out to be. It's not like abstract art or something. Website designs are meant to be functional. And the whole purpose of a website is to give you what you're looking for. 50% the work in any website redesign is the UX portion. Redesigning menus, placement of calls to action, what is on the screen and what isn't, understanding the purpose of every object on the screen. 25% of the work is copywriting, and only 25% of it is actual "creative design" in Photoshop. So you probably won't believe me, but there's actually a process to doing good web design. It's not just "what looks good to you may not look good to me."