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Presumably a nicer website could lead to more customers. Otherwise why update the website at all?
by Wowfunhappy 23d ago
Presumably a nicer website could lead to more customers. Otherwise why update the website at all?
- thaumasiotes 23d ago> Otherwise why update the website at all? Because you have it.
- bayindirh 23d agoChanging office address? New qualifications? Better copy?
- bryanrasmussen 23d agoso. if website does not lead to customers - why do any of that? actually why have website? Once you say yes to website you imply having one is somehow valuable, so in that case why not spend 20 dollars.
- bayindirh 23d agoJust because websites can exist. Sometimes things are done for fun, or just for the sake of it. This perspective declares all the personal websites of people worthless, however, they are priceless. Because people's curiosity and creativity is priceless as well. Similarly, why create art and share it around if it doesn't bring in customers? Why make music, take photos, dance? Do we live to serve customers, or do customers' existence serve us to live a better life? Questions, questions...
- Wowfunhappy 22d agoOf course, those are all great reasons to make a website. But this website was for a woman's psychology practice. I don't imagine she made it for fun or to express her creativity. The purpose of a psychology practice's website is to tell people about your psychology practice, so they will either sign up ($) or find information they need more easily (higher satisfaction → $). If OP's mother runs a donation-funded pro-bono psychology practice then you can translate the dollar signs to units of happiness or whatever (which I would imagine is her real goal regardless). This person is spending her time to create the website (with ChatGPT's help). How much is that time worth? Of course when it's your business hourly pay is tricky, but I imagine she values her time highly enough that $20 is not worth very much of it.
- bayindirh 22d agoI know an accountant, who has a respectable amount of customers and enough income to live comfortably. Their company has a website which only provides a logo, address and contact information, in a 23 line HTML file, complete with all the white space. If their company can do well with this website, her psychology practice can do as well. Some of the best services I got was from professionals with no or mundane online presence. Instead, their abilities and expertise moved them to the top in their respective fields, and the whole community knows how and when to reach them. So, maybe a shiny website is not a hard-requirement for a good psychology practice, IDK. So, the thing is, maybe this was her way to explore new things and decompress while doing some mundane thing from her perspective for free. Sometimes it's not that $20 which you can pay without any negative side-effects, but the desire to see how far the thing goes without the token, or just because you don't feel any urgency to do the task, so that $20 looks like an unnecessary waste. I have been in both places.
- Wowfunhappy 22d agoYes, presumably that's why she did not update the website for 20 years! If once she's decided to update the website—surely it's worth more then $20 at that point? Otherwise, she probably shouldn't be spending any time on it herself either, given the opportunity cost. Obviously she decided otherwise, I just find it kind of surprising. Like, in general, I'm always kind of surprised at what people are and aren't willing to pay for. People will suffer through horrible full screen ads in mobile games instead of paying $5 one time to turn them off. And they'll do this on a phone that costs $1,000+. I don't know their financial situation, but I would buy a cheaper phone and get rid of the ads...
- bayindirh 22d agoFrom what I have seen, people's perspective on value lies on a very wide spectrum. My mom won't buy a YouTube premium subscription, because she said she likes the ads. It's a kind of discovery platform for her. It's not that I share the same perspective, but I respect her about that. I know people who won't subscribe to a service, but go through great pains to get the thing the service offers (another brand, similar yet inferior service, etc.). For example, if an application I use has ads (i.e. a game), and it needs a subscription to remove these ads, I'll simply won't install it, or get the paid version of it from the start. For me, playing a game with no end and paying monthly to "hide" advertisements doesn't worth it.
- jonathanlydall 22d agoIf anything, it was a bit of a chore while keeping in mind that chores aren't necessarily a bad thing, e.g. tidying your kitchen after a meal is a chore, but it's satisfying to complete the chore as the alternative is not only a messy looking kitchen, but the hygiene issues which come with it. It's just something which needed to be done. The once off nature, scope and priority were so minor that it wasn't worth the hassle of actually paying, but if free wasn't an option we would have either used my Claude sub or she would have just paid, no big deal.
- jonathanlydall 22d agoAfter 20 years, her new business is mostly word of mouth, but website was very dated and potentially a minor liability. Scope of work and urgency were so minimal that it was simply not worth the hassle to actually subscribe and then have to unsubscribe later. If there was no free option we could have done it on my Claude sub or she would have just paid.
- netdevphoenix 22d agoArguably, if the website does not have a positive value and only negative, the logical thing is to shut it down and keep the Google Business profile imo. I assume she has been paying for the domain name all this years too or is it a subdomain?
- jonathanlydall 22d agoI think the new version is a net positive value as creates a better "vibe" to prospective patients than just a Google Business listing would, and I expect will age well. The domain's used for email anyway and is on a very cheap local hosting plan, probably all-in-all like ZAR 84 per month and ZAR 200 per year for the domain, so ZAR ~1200 (USD ~75) per year. Old website was built in a different era, Google Business didn't exist, "HTML5" wouldn't be a thing for another 5 years, web design styles were completely different and was before iPhone meaning that modern day "mobile friendly" was not even a thought. When my father started running guest suites over 10 years-ago I made a single page website with essentially the same goals but using a Hugo template. The website still feels "modern" today, so I expect this new one of my mother's will age well too.
- ElProlactin 23d ago> Presumably a nicer website could lead to more customers. It depends what "nicer" means. Paying a web designer/developer to create a bespoke website doesn't guarantee that said website will have a better UI/UX and, most importantly, "convert" at a higher rate. Not every web designer/developer understands IA, content, performance optimization, etc. The popular AI tools produce websites that are clearly AI-produced if you know the patterns, but that doesn't mean they can't be usable and quite effective at converting. And if you have a bit of skill with prompting, AI can be really good at working through performance bottlenecks, etc.
- jonathanlydall 22d agoShe had no shortage of patients from word of mouth, but old website was minor liability in its datedness potentially putting off prospective patients. People already knew about her and website is essentially just “this is what I do, where I am and how you can contact me”.
- the_other 22d ago> but old website was minor liability in its datedness potentially putting off prospective patients. Anecdata: I’d be more likely to use the services of a company with a good, old-style site than a bad, new style site. Things like pop-overs, text that animates in as you scroll, banner images that take up most of the “abive the fold” are all red flags for me. Oh, and the most common one: “Read more”. A modern site that avoids all those can be great. But those are rare, IMO.
- jonathanlydall 22d agoThe new web page (since it's a single page website now) is also mobile friendly and intentionally not "flashy". Another goal with the website I didn't note before is that its "quality" or "style" should generally not be consciously noticed, it shouldn't stand out for any bad reasons, people see it, get a good impression, do what they were looking to do with ease, success. I got this philosophy from my interior designer (not to be confused with decorator) brother who told me how when he's done a good job, no one notices, but when he's done a bad job then people either almost instantly notice or simply feel uncomfortable without necessarily being able to exactly identify why, e.g. first impression of your hotel room should instantly be "feels nice" (and same with a public space in a building) and then you remain feeling comfortable throughout because the space is actually big enough for its purpose and laid out practically.
- archagon 22d agoSpeaking for myself, I would not touch any professional practice sporting a slopcoded website with a ten-foot pole.