> buy fresh fruit and vegetables in the middle of a harsh winter This is extremely recent, most people even in my age range (40-50) recall growing up on froze

> buy fresh fruit and vegetables in the middle of a harsh winter This is extremely recent, most people even in my age range (40-50) recall growing up on frozen/canned in the off season for the most part. The idea of getting year round good fresh produce flown in from other climates is regionally a very recent thing. Peru for example exports 40x more blueberries to the US today than they did even a decade ago.