Not untrue so much as inconsequential. Dave Barry wrote about this pretty famously: if Coke and Pepsi advertise how much better they taste, it's because they ta

Not untrue so much as inconsequential. Dave Barry wrote about this pretty famously: if Coke and Pepsi advertise how much better they taste, it's because they taste the same. If a shampoo company markets its special herb, that herb means nothing. Apple's one of those rare companies that doesn't necessarily do that, because very often they've got something worth getting. I love their commercials where it's just a song and their product lying there, like the Macbook Air and the iMac commercials, because those are the ads where they don't have much to say, so they focus on the sheer beauty of their products. When they do have something big, the ads are incredible. I still love watching the old iPod ads. Incredible clips.