Something I've noticed in a couple hobbies on youtube, is that the popular channels are not the ones that show up when I search. Like for cars, there ar 2 parti

Something I've noticed in a couple hobbies on youtube, is that the popular channels are not the ones that show up when I search. Like for cars, there ar 2 particular youtubers who show up all over search results, but amongst the car community you will never hear people talk about watching their videos.