If you look at some recent "freemium" games like My Little Pony [1], then mobile games can very quickly start to cost $50 or more. In that case, it was selling

If you look at some recent "freemium" games like My Little Pony [1], then mobile games can very quickly start to cost $50 or more. In that case, it was selling a single in-game pony for £50/$80, but cut the price for that pony to $8 after user complaints. 1 - http://www.bbc.co.uk/news/technology-20629245 http://www.bbc.co.uk/news/technology-20629245