ha ha. i raise you: - smart band (smartwatch startup) - gang (or band) of four (s/w engg. startup) - pink sting (rock music startup) - hard times or hard we

ha ha. i raise you: - smart band (smartwatch startup) - gang (or band) of four (s/w engg. startup) - pink sting (rock music startup) - hard times or hard wear (hardware device startup - oops, no)