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> Cook inherited an Apple that was already a behemoth, and completely ignored (or never knew) how they became one. Cook joined apple in 1998. They were not a
by y1n0 1mo ago
> Cook inherited an Apple that was already a behemoth, and completely ignored (or never knew) how they became one.
Cook joined apple in 1998. They were not a behemoth. His first year, their net income was 300 million for the entire year.
- ethbr1 1mo agoHe was chosen as CEO in 2011. There's a bit of power difference between SVP for worldwide operations (read: component supply and international manufacturing) and CEO.