Too late to edit but IDI also is used as In-Depth Interview by some researchers. Either way, it's a 1-on-1. Not a group. The way all founders should do their f

Too late to edit but IDI also is used as In-Depth Interview by some researchers. Either way, it's a 1-on-1. Not a group. The way all founders should do their first 100 customer-problem-fit primary research.