> now said CEOs can still see an end result that mimics the thing they don't understand—and are able to self-delude themselves into thinking it's replicable at

> now said CEOs can still see an end result that mimics the thing they don't understand—and are able to self-delude themselves into thinking it's replicable at scale, or that it's even producing the same quality as the product they've actually been selling. this is happening across all industries