Had the same feeling. Made me think of a 1997-ish flash-laden special about a Mount Everest ascent some sports channel did. Technically pretty-much the same (in

Had the same feeling. Made me think of a 1997-ish flash-laden special about a Mount Everest ascent some sports channel did. Technically pretty-much the same (integration of text + video + audio + animation), just using HTML instead of Flash. The difference is in the storytelling. This stuff only works if the story is front & central and the gimmicks augment the story.