Look for someone who's a hustler. Someone who's not afraid to pick up the phone and do cold calls. Alternatively, find someone who can write good copy. You don

Look for someone who's a hustler. Someone who's not afraid to pick up the phone and do cold calls. Alternatively, find someone who can write good copy. You don't necessarily need the person to be tech savvy as that's already covered. From my experience you can get a lot more mileage from a copywriter. Your website, your UI, your blog, your emails, your lost password reminder, even social media - all of it can benefit greatly from good copy.