Paul Graham discusses this in his essay The Submarine: https://www.paulgraham.com/submarine.html https://www.paulgraham.com/submarine.html As you say, Apple wo

Paul Graham discusses this in his essay The Submarine: https://www.paulgraham.com/submarine.html https://www.paulgraham.com/submarine.html As you say, Apple would not be a trillion dollar company without a great product, but you can build something great and also aggressively market it. Nobody is saying they got where they are just with marketing.