My first thoughts were also on the same line as yours, but I guess that any disruptions (or mini ones such the way this story was delivered), we start off by be

My first thoughts were also on the same line as yours, but I guess that any disruptions (or mini ones such the way this story was delivered), we start off by being floored by the technology. Once the technology becomes ubiquitous, the content comes to forefront and becomes key. I hope this trend of story telling with rich media content continues. Total immersion could be just around the corner.