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> That was always the strategy Wrong. Steve would have charged you for everything he thought they deserved, but he'd never allow ads in Apple Maps. ["We like

• ethbr1 24d ago
  Apple of Jobs' era also realized their price premium came from a combination of 'their devices worked for most users' and 'cool' -- Cook inherited an Apple that was already a behemoth, and completely ignored (or never knew) how they became one. Handing the CEO reigns over to a supply chain or financial person is almost always a bad move. They're the critical engine to every physical business, but don't confuse an engine with a steering wheel. (And yes, I know Apple may be a more valuable company today from Cook's tenure, but I don't think anyone would say it's as cool of one)
  • y1n0 24d ago
    > Cook inherited an Apple that was already a behemoth, and completely ignored (or never knew) how they became one. Cook joined apple in 1998. They were not a behemoth. His first year, their net income was 300 million for the entire year.
    • ethbr1 24d ago
      He was chosen as CEO in 2011. There's a bit of power difference between SVP for worldwide operations (read: component supply and international manufacturing) and CEO.