When life gives you lemons make lemonade. 1. Apple rejected the cable. To those who say "just go USB", it was supposed to be a seamless product and

When life gives you lemons make lemonade. 1. Apple rejected the cable. To those who say "just go USB", it was supposed to be a seamless product and that destroys aesthetics. Image is everything in product design. 2. In parallel they were working on Christie Street, to solve the issue of non-refunds on Kickstarter. 3. So why not turn something bad into something good? Get some press for their new site, and also issue refunds for everyone. How else would they issue refunds? And how does anyone lose in this situation? If anything, this seems like a great and fair way to deal with the issues at hand.