I suggest you guys hire a competent tutor (could be a CS student) to teach you general programming concepts / how a computer works / how the internet works etc.

I suggest you guys hire a competent tutor (could be a CS student) to teach you general programming concepts / how a computer works / how the internet works etc. Take few months to get yourself acquainted with the technology (you don't need to master it). Then, hire a competent programmer and ask him these questions. Or, come back here and ask again. That way, you'll be in a better position to understand the answers people may throw at you (asking questions doesn't make sense if you cannot understand the answers, does it?) I've seen many non-technical people try to start tech-related startups without having the slightest idea about programming / computer science and fail miserably. The only way to ensure that it doesn't happen to you is to be on the safe side by understanding the innards of the tech part of things first. Good luck!