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There also seems to be a dramatic spike in interest in "2nd amendment" http://www.google.com/trends/explore#q=2nd%20amendment&cmpt=q http://www.google.com/tren

• pg 14y ago
  Only the latter is phrased in a way that implies the searchers are primarily gun advocates, and that spike is only about 3x. Whereas searches for "gun violence" spiked 15-20x.