There's an elegance to it. As usual, the user is the product. It will be difficult for FB to really win in advertising spaces; there are a lot of other players

There's an elegance to it. As usual, the user is the product. It will be difficult for FB to really win in advertising spaces; there are a lot of other players. FB is making a play that states that there's an unserved market in sending personal messages to people who don't want them. They're probably right, it's only unclear how big that market might be. The best part? Once users tire of sponsored messages ending up in their "email", FB can offer a paid option to exclude them. If that works, then FB gets paid. As Mr. McBean said, "you can't teach a Sneetch", at least not quickly. http://en.wikipedia.org/wiki/The_Sneetches_and_Other_Stories http://en.wikipedia.org/wiki/The_Sneetches_and_Other_Stories