That's fair. Most recently, though, Garbicz started inviting bona-fide Instagram influencers, which I know first hand from people who worked with them as their

That's fair. Most recently, though, Garbicz started inviting bona-fide Instagram influencers, which I know first hand from people who worked with them as their personal butters of sorts. So maybe it was a long game all along, considering those festivals can nowadays sell for tens of millions...