It is. It’s also often not necessary at all. You can’t do things with people’s data without either getting consent or basically having a good reason to. I like

It is. It’s also often not necessary at all. You can’t do things with people’s data without either getting consent or basically having a good reason to. I like the ICO pages (uk regulator) for explaining a lot of things like this. If I’m shipping an item to someone I don’t have to ask them if I can keep their address for long enough to send them the item. I do need their permission to use that data to send them marketing though, or sell it on. If you have to legally keep records for X years that’s fine. Keep only what you need, for the time you need to keep it, in an appropriately secure way.