Facebook is a double-edged sword. I use it because it's the simplest way to keep in touch with all my social circles and also for the mild dopamine-kick that it

Facebook is a double-edged sword. I use it because it's the simplest way to keep in touch with all my social circles and also for the mild dopamine-kick that it gives (I'll be honest). Also, because most of them dont use Google+ yet. However, I feel an uneasiness about it because everything I read, like, comment, or try is shared over and over again with people that probably dont care. Everything I log-in I see how they combine a friend liking something and an ad for the thing they liked, it's subtle but ANNOYING. I dont care about McDonald's that much! I can sense that we are not people to them, we are a commodity. Our value to them is data, this seems to me why the ethical issues keep resurfacing and people keep getting outraged. It has an unshakable Big Brother feeling to it, almost everyone I know feels better about their life because of Facebook yet dont realize how they are the product. I respect the company and Mark overall, I don't hate them. But...I do feel like it's becoming more and more like the Death Star of startups. Any startup that builds a great feature/app that challenges FB's existing is acqui-hired and now a part of their empire. I can see where this is going, it'll be the Microsoft of the web. Anyone who tries to build a better social network is attempting a herculean task akin to blowing up the Death Star. I'll stop now.