Not really. If you've got a great product and there's no competition on par in the market, you can charge what ever you like and people will pay (photoshop, ma

Not really. If you've got a great product and there's no competition on par in the market, you can charge what ever you like and people will pay (photoshop, maya, resharper, etc). A sale like this just spikes interest and no doubt drives a lot of chatter which will pull other full price paying customers to the site to buy more stuff. As a company with shareholders, can you really justify throwing away profits by cutting your prices permanently by 75%? For this to be a reasonable proposition you need 4x your current customer base that you can prove wont buy your product unless you slash the price. You'd probably see some rise in volumes, but 500%? O_o I"m dubious. (I've always thought the Jetbrains stuff was quite modestly priced; compared to say, Xamarin's offerings)