Interesting data, and possibly true OTOH, I'm quite sure if you came to me with a truckload of $100 bills and a gun, put the gun to my head and asked me to tel

Interesting data, and possibly true OTOH, I'm quite sure if you came to me with a truckload of $100 bills and a gun, put the gun to my head and asked me to tell you anything about an advert I saw 3 minutes ago, the truckload of cash is mine if I can say anything, and you'll shoot me if I can't, you'll end up shooting me. I'm pretty sure that is true for the next 100 people also. The question is, which matters?