2 ms·
> Microdramas are starting to become a real category--14 Billion USD Almost all concrete english-language info I can find about microdramas is astroturfed to h
by enragedcacti 1mo ago
> Microdramas are starting to become a real category--14 Billion USD
Almost all concrete english-language info I can find about microdramas is astroturfed to hell by consultants and "independent" industry publications. Wikipedia's citations for 2025 revenue are 'Reel Reel' and 'Duanju News'. Neither cite their source, though they are likely just regurgitating predictions from Omdia, a media consultancy.
> Real Reel™ works with companies across entertainment, technology and the creator economy to build relevant industry conversations around mobile-first storytelling.
Duanju News is published by 'Studio Phocéen', who run their own microdrama production house.
The Omdia revenue estimates, which is where the projected $14 billion comes from, are completely unsubstantiated as far as I can tell. They even go so far as to make "according to new research" a link that when followed sends you to their generic "/advance-your-business/media-and-entertainment" sales pitch.
https://omdia.tech.informa.com/pr/2025/oct/microdramas-to-generate-11-billion-dollars-in-global-revenues-in-2025-says-omdia https://omdia.tech.informa.com/pr/2025/oct/microdramas-to-ge...
I don't have any special insights here, it all just smells a bit like McKinsey's "The metaverse will be worth $5 trillion by 2030, you better not miss out!!! Hire our 22 year old slide deck experts today"